Currículo
Scenarios and Strategic Foresight SSFOPT6
Contextos
Groupo: Economia > 1º Ciclo > Unidades Curriculares Optativas
ECTS
6.0 (para cálculo da média)
Objectivos
- The relevance of strategic foresight in business planning - Techniques and tools of strategic foresight - Methodology and relevance of Scenario Planning - Understand the centrality of uncertainty as Scenarios' raw material - Exercising Scenario Planning - Applying Scenario Planning to multiple contexts
Programa
(1) Competitiveness & Strategy (2) Strategic Foresight - history and dynamics - methods, techniques and tools (3) Scenario Planning - history, principles and fundamentals - goals and method - strategic use (4) Classic cases of Scenario Planning (5) Scenario Planning in action
Método de Avaliação
Slide exhibition and support materials Application exercises, business guests (practical classes). Guest speakers on different subjects, followed by focal cases Presentation of focal and final Scenario Planning cases Knowledge assessment: - 40% focal cases - 60% final case
Carga Horária
Carga Horária de Contacto -
Trabalho Autónomo - 121.0
Carga Total -
Bibliografia
Principal
- Scenario Thinking & Strategic Modelling: Coyle 2003 in The Oxford Handbook of Strategy, pp 308-349, Oxford University Press
- From Scenario Thinking to Strategic Action: Wilson 2000 Technological Forecasting and Social Change, vol. 65, no. 1:23-29
- A Review of Scenario Planning: Amer, Daim, Jetter 2013 Futures, 46, 4623-4640
- Decision Analysis for Management Judgment: Goodwin, Wright 2009 John Wiley & Sons