Currículo
Entrepreneurship ENT-MIRS
Contextos
Groupo: Innovation and Research for Sustainability > 2º Ciclo > Parte Escolar > Unidades Curriculares Obrigatórias > Innovation and Entrepreneurship
ECTS
6.0 (para cálculo da média)
Objectivos
1.Provide the conceptual framework; 2.Develop a taste for entrepreneurship; 3.Identify the main steps inherent in creating a value-added business; 4.Develop Business Plan as a progressive construction exercise; 5.Improve business idea identification capabilities; 6.Provide essential knowledge to enable students to question the market about the viability of their business idea; 7.Develop skills to systematize the marketing mix that best respond to the business model to be implemented; 8.Understand the role of operational and human resources in the early stages of business development; 9.Understand the different options for financing new business; 10.Use financial analysis as a tool to identify the financing needs of the business / company; 11.Identify the criteria for evaluating new business investment proposals.
Programa
Introduction to Entrepreneurship Identifying and Defining a Business Business Plan Market Research and Market Analysis Marketing Plan Operations Plan Staffing Plan Legal Aspects Funding sources Financial plan
Método de Avaliação
CONTINUOUS EVALUATION Final grade in this course will be the result of the weighted average of the marks obtained in the following evaluation criteria: •Intermediate Presentations(IP) •Final Presentation (FP) •Final Project (FPr) •Written Exam(WE) Final Rating=10%*IP+20%*FP+40%*FPr+30%*WE Exam Evaluation: When the student does not participate in the final project, the evaluation is totally given by the written exam. In these cases, the exam grade will be worth 100% of the final grade
Carga Horária
Carga Horária de Contacto -
Trabalho Autónomo - 160.0
Carga Total -
Bibliografia
Principal
- New Venture Creation: Entrepreneurship for the 21st Century: Timmons, J. e Spinelli, S. 2008 8th edition., McGraw Hill-Irwin
- Marketing and Entrepreneurship in SMEs: Carson, D.; Cromie, S.; McGowan, P & Hill, J 1995 Prentice Hall International
- Effective small business management: an entrepreneurial approach: Scarborough, N. M. e Zimmerer, T. W. 2006 8th edition, Prentice Hall
- Empreendedorismo e Inovação: Sarkar, S. 2007 Escolar Editora
- Entrepreneurship: ideas in action: Greene, C. L. 2009 4th edition, South-Western Cengage Learning.
- The Four Steps to Epiphany: Blank, S. 2006 Steve Blank
- Criar Modelos de Negócio: Osterwalder, A., Pigneur, Y., Smith, A. + 470 2011 Dom Quixote