Currículo
Operational Marketing MO-E
Contextos
Groupo: Management > 1º Ciclo > Unidades Curriculares Obrigatórias
ECTS
6.0 (para cálculo da média)
Objectivos
To develop the student's understanding of basic concepts and terminology of marketing. To offer insights concerning what marketing managers do, with a focus on the functional components of marketing (i.e., product, pricing, promotion/communication and channel decisions).
Programa
Marketing: Importance and Scope - Fundamental Marketing Concepts; - Company Orientations toward the Marketplace; - Marketing-Mix. Marketing Information - Marketing Information System; - Organization Marketing Environment. Marketing-Mix - Product and Services Decisions; - Design of the product strategy; - Development of branding; - Pricing Strategies; - Distribution Channels; - Communication.
Carga Horária
Carga Horária de Contacto -
Trabalho Autónomo - 108.0
Carga Total -