Bibliografia
Principal
- Sarstedt M., Mooi E. (2014) A concise guide to market research: The process, data and methods using IBM SPSS Statistics 978-3-662-51981-3
- Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M (2021) A primer on partial least squares structural equation modeling (PLS-SEM) 9781483377445