Bibliografia Detalhada

A concise guide to market research: The process, data and methods using IBM SPSS Statistics
Sarstedt M., Mooi E.
London: Springer
2014

SPSS survival manual: A step by step guide to data analysis using SPSS (6th ed.)
Pallant, J.
Maidenhead: Open University Press/McGraw-Hill
2016

Discovering statistics using IBM SPSS statistics: And sex and drugs and rock 'n' roll (4th ed.)
Field, A. P.
London: Sage
2013

Statistics for business and economics (8th ed.)
Newbold, P., Carlson, W., & Thorne, B.
New Jersey: Pearson
2013
(Bibliografia Opcional)

Research methods for business students (5th ed.)
Saunders, M., Lewis, P. & Thornhill, A.
Harlow: Prentice Hall
2009
(Bibliografia Opcional)