Sumários

Ch. 8 and Ch. 9

13 Outubro 2025, 14:00 • Ricardo Rodrigues

Ch. 8 - industry evolution and strategic change;

Industry lifecycle;
Adaptation and change;
Managing strategic change;
Ch. 8 - technology and innovation;
Competitive advantage;
Exploiting innovation;
Implementation of strategies;
Toyota's case;
Quiz.

Ch. 8 and Ch. 9

13 Outubro 2025, 09:30 • Ricardo Rodrigues

Ch. 8 - industry evolution and strategic change;

Industry lifecycle;
Adaptation and change;
Managing strategic change;
Ch. 8 - technology and innovation;
Competitive advantage;
Exploiting innovation;
Implementation of strategies;
Toyota's case;
Quiz.

Ch. 7 - Competitive Advantage

6 Outubro 2025, 14:00 • Ricardo Rodrigues

Brief feedback on the starbucks case;

Information about the exam (20th October);
Competitive Advantage;
Establishing;
Sustaining;
Cost and differentiation analysis;
Value chain;
Introduction to ch. 8 - industry lifecycle;
Kodak's case;
Quiz.

Ch. 7 - Competitive Advantage

6 Outubro 2025, 09:30 • Ricardo Rodrigues

Brief feedback on the starbucks case;

Information about the exam (20th October);
Competitive Advantage;
Establishing;
Sustaining;
Cost and differentiation analysis;
Value chain;
Introduction to ch. 8 - industry lifecycle;
Kodak's case;
Quiz.

Ch 5 - Resources and Capabilities

29 Setembro 2025, 14:00 • Ricardo Rodrigues

Feedback on the streaming wars case;

Resources and capabilities;
Identification;
Appraisal;
Strategy implications;
Starbucks case;
Quiz.