Bibliografia Detalhada

Integrated Advertising, Promotion and Marketing Communications
Clow, K. and Baack, D.
New Jersey: Prentice-Hall, 7th edition - Global edition.
2016

Social Media Marketing: A Strategic Approach
Barker, M., Barker, D., Bormann, N., e Neher,
South- Western: Cengage Learning, 2nd edition
2017
(Bibliografia Opcional)

Social Media Marketing
Tuten, T. L., Solomon, M. R.
Sage: Third Edition
2017
(Bibliografia Opcional)