Bibliografia Detalhada

Integrated Advertising, Promotion and Marketing Communications
Clow, K. and Baack, D.
New Jersey: Prentice-Hall, Global edition.
2014

Social Media Marketing: A Strategic Approach
Barker, M., Barker, D., Bormann, N., e Neher, K.
South- Western: Cengage Learning, 1st edition.
2013
(Bibliografia Opcional)

Social Media Marketing
Tuten, T. L., Solomon, M. R.
New Jersey: Prenctice Hall, 1st edition.
2013
(Bibliografia Opcional)