Bibliografia Detalhada
Integrated Advertising, Promotion and Marketing CommunicationsClow, K. and Baack, D.New Jersey: Prentice-Hall, Global edition.2014Social Media Marketing: A Strategic ApproachBarker, M., Barker, D., Bormann, N., e Neher, K.South- Western: Cengage Learning, 1st edition.2013(Bibliografia Opcional)Social Media MarketingTuten, T. L., Solomon, M. R.New Jersey: Prenctice Hall, 1st edition.2013(Bibliografia Opcional)