Bibliografia Detalhada

Strategic Brand Management. 4ª ed.
Keller, K. L.
Upper Saddle River, NJ: Prentice-Hall.
2013

Consumer Behavior: Buying, Having, and Being. 12a ed.
Solomon, M.
Upper Saddle River, N. J.: Prentice-Hall.
2018

Consumer Behavior, 7ª Edição
Hoyer W. and MacInnis, D.
New York: Cengage.
2018
(Bibliografia Opcional)

Brand Relevance
Aaker, D. A.
San Francisco, CA: John Wiley & Sons.
2011
(Bibliografia Opcional)