Bibliografia

Principal

  • Keller, K. L. & Swaminathan, V. (2020) Strategic Brand Management: Building, Measuring, and Managing Brand Equity Keller, K. L. & Swaminathan, V. (2020) Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5ª Edição, Hoboken, NJ: Pearson Education.
  • Solomon, M. (2020) Consumer Behavior: Buying, Having, and Being Solomon, M. (2020), Consumer Behavior: Buying, Having, and Being, 13ª Edição, Hoboken, NJ: Pearson Education.

Secundária

Não foi definida bibliografia secundária