Bibliografia Detalhada

Digital business and e-commerce management.
Chaffey, D., Edmundson-Bird, D., & Hemphill, T.
Pearson UK.
2019

Customer relationship management: A databased approach.
Kumar, V., & Reinartz, W. J.
Hoboken, NJ: Wiley.
2006

Customer relationship management: concepts and technologies.
Buttle, F., & Maklan, S.
Routledge.
2019

Strategic customer management: Integrating relationship marketing and CRM.
Payne, A., & Frow, P.
Cambridge University Press.
2013

Total relationship marketing.
Gummesson, E.
Routledge.
2011
(Bibliografia Opcional)