Métodos de Ensino e Avaliações

Teaching methodologies (including students' assessment): Lectures, case studies, group projects, and digital business simulations. The course will be delivered through a mix of: • Lectures: Conceptual understanding of digital strategy, business models, and transformation frameworks. • Case Studies: In-depth analysis of companies that have successfully implemented digital strategies and transformed their business models. • Workshops: Practical sessions focused on digital tools (e.g., data analytics platforms, CRM tools) and strategic exercises (e.g., customer journey mapping). • Guest Lectures: Industry leaders and professionals sharing insights on digital leadership and transformation challenges. • Group Projects: Students will work on a real-world business scenario to develop a digital strategy and present a transformation roadmap. Assessment: - Mid-term case study (20%) - Group project on business transformation (30%) - Final exam (50%)