Métodos de Ensino e Avaliações

Individual Class Engagement – 20% Active participation in class discussions, in-class exercises, and critical engagement with course concepts. Group Work – 50% Group project analyzing a digital transformation challenge in a real organization or industry, applying the frameworks and concepts covered in the course. Includes presentation in Session 6. Exam – 30% Individual written exam assessing conceptual understanding, analytical reasoning, and the ability to integrate digital strategy, business transformation, organizational change, and financial considerations.