Mestrado Bolonha em Data Analytics for Business

L0 1. Clarify the nature and structure of organizations; L0 2. Understanding how organizations can use business analytics for competitive advantage; L0 3. Enable students to develop a road map for business analytics; L0 4. Understand the analytical capabilities of modern CRM tools and web data analysis; L0 5. Understand how companies obtain benefits from their investments in IS/IT and Data analytic projects L0 6. Develop a better understanding how data analytics can be used in different industries.