Practical Class

13 Março 2026, 14:00 • Carlos Robalo Freire

Case Presentation

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Practical Class

6 Março 2026, 14:00 • Carlos Robalo Freire

Group 4 Presentation

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Presentation and discussion of the mini-case: Patagonia

5 Março 2026, 08:00 • Patrícia Amaro Machado

Presentation and discussion of the mini-case: Patagonia. Analysis of the internal context: resources and capabilities; value-chain: primary and secondary activities. Final project progress presentations.

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Practical Class

27 Fevereiro 2026, 14:00 • Carlos Robalo Freire

- Presentation Group 3

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Presentation and discussion of the mini-case: Groupon

26 Fevereiro 2026, 08:00 • Patrícia Amaro Machado

Presentation and discussion of the mini-case: Groupon. Analysis of the internal context: resources and capabilities; VRIO framework. Final project progress presentations.

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