Bibliografia Detalhada
Marketing Research - An Applied Approach, 4th edition
Prentice HallNaresh Malhotra, David Birks and Peter WillsPrentice Hall2012Marketing Research Methodological Foundations,10th editionDawn Iacobucci and Gilbert A. ChurchillSouth-Western Cengage Learning2010(Bibliografia Opcional)Modern Marketing Research, Concepts, Methods and Cases, 2nd editionFred M. Feinberg, Thomas C. Kinnear and James R. TaylorSouth-Western Cengage Learning2013(Bibliografia Opcional)