Bibliografia Detalhada

Marketing Research - An Applied Approach, 4th edition Prentice Hall
Naresh Malhotra, David Birks and Peter Wills
Prentice Hall
2012

Marketing Research Methodological Foundations,10th edition
Dawn Iacobucci and Gilbert A. Churchill
South-Western Cengage Learning
2010
(Bibliografia Opcional)

Modern Marketing Research, Concepts, Methods and Cases, 2nd edition
Fred M. Feinberg, Thomas C. Kinnear and James R. Taylor
South-Western Cengage Learning
2013
(Bibliografia Opcional)