Dear Students,

As promised, please find attached last year’s exam.

This year’s exam will consist of three sections:

  1. Question Selection (6 points): Answer 3 out of 5-6 questions.

  2. Case Analysis (6 points): Analyze a case background and address key aspects such as value proposition.

  3. Project Evaluation (4 + 2 + 2 points): Evaluate a business project and respond to two general questions.

Good luck with your studies!

Best regards,
Ana

Anexos