Bibliografia

Principal

  • Philip Kotler & Nancy R. Lee (2006) Marketing in the Public Sector: A Roadmap for Improved Performance 0131875159
  • Harvard Business Review (2019) HBR Guide to Thinking Strategically 9781633696938
  • Sharda, Ramesh; Delen, Dursun; TURBAM, Efraim (2015) Business intelligence and analytics: systems for decision support 9781292009209
  • WARD, John, & Peppard, Joe (2002) Strategic Planning for information systems 9780470854129
  • OECD Publishing (2005) Modernising Government: The way Forward ISBN 92-64-01049

Secundária

  • Hal R. Varian, Joseph Farrell, Carl Shapiro (2005) The Economics of Information Technology: An Introduction 0521844150