Bibliografia
Principal
- Philip Kotler & Nancy R. Lee
(2006)
Marketing in the Public Sector: A Roadmap for Improved Performance
0131875159
- Harvard Business Review
(2019)
HBR Guide to Thinking Strategically
9781633696938
- Sharda, Ramesh; Delen, Dursun; TURBAM, Efraim
(2015)
Business intelligence and analytics: systems for decision support
9781292009209
- WARD, John, & Peppard, Joe
(2002)
Strategic Planning for information systems
9780470854129
- OECD Publishing
(2005)
Modernising Government: The way Forward
ISBN 92-64-01049
Secundária
- Hal R. Varian, Joseph Farrell, Carl Shapiro
(2005)
The Economics of Information Technology: An Introduction
0521844150