Bibliografia
Principal
- Palmatier, R. W., Sivadas, E., Stern, L. W., & El-Ansary, A. I. (2020) Marketing Channel Strategy: An Omni-Channel Approach, 9th Edition, Routledge
- Rushton, A., Croucher, P., & Baker, P. (2022) The Handbook of Logistics and Distribution Management 7th Edition, KoganPage