Bibliografia

WHITTINGTON, R; REGNÉR, P.; DUNCAN, A.; JOHNSON, G. & SCHOLES, K. (2020) Exploring Strategy. Text and Cases. Twelfth Edition. Pearson WHITTINGTON, R; REGNÉR, P.; DUNCAN, A.; JOHNSON, G. & SCHOLES, K. (2020). Exploring Strategy. Text and Cases. Twelfth Edition. Pearson
HITT, IRELAND & HOSKISSON (2017) The Management of Strategy – Competitiveness & Globalization. Concepts and cases. 13th Edition. Cengage Learning. HITT, IRELAND & HOSKISSON (2017). The Management of Strategy – Competitiveness & Globalization. Concepts and cases. 13th Edition. Cengage Learning.
ABELL, D.F. (1980) Defining the Business: The Starting Point of Strategic Planning, Prentice Hall - ABELL, D.F (1980). Defining the Business: The Starting Point of Strategic Planning, Prentice Hall

PORTER, M. (1996) What is strategy? Harvard Business Review, 74, pp. 61-78. - PORTER, M. (1996). What is strategy? Harvard Business Review, 74, pp. 61-78.