Bibliografia

Principal

• Kotler, Philip e Armstrong, Gary (2018) Principles of Marketing Global Edition, 17th Edition, Pearson.

Secundária

• Kotler, Philip e Keller, Kevin (2014) Marketing Management 15th Edition, Prentice Hall, Saddle River
• Malhotra, Naresh K. (2015) Essentials of Marketing Research: A Hands-On Orientation 1th Edition, Prentice Hall
• Wood, Marian Burk (2015) The Marketing Plan Handbook 5th Edition, Pearson New International Edition.