Bibliografia

Principal

• Wood, M. (2017) Essential Guide to Marketing Planning (4th ed). Harlow, United Kingdom: Pearson Education.
• Kotler, P. & Armstrong, G. (2021) Principles of Marketing, 18th ed Essex, England: Prentice-Hall.

Secundária

• Shank, D. (2009) Sports Marketing: A Strategic Perspective, International Edition, 4th ed Pearson Higher Education