Bibliografia Detalhada

Drucker on carving success out of the crisis: what Peter Drucker would have told us
Jorge Vasconcellos e Sá
Vida Económica
2009

Marketing, real people, real choices"
Solomon, Marshall e Stuart
Pearson Global Edition 8/E
2015

A bola não entra por acaso - o que o futebol tem a ensinar à gestão?
Ferran Soriano (ex-vice presidente do Barcelona)
Gestão Plus; Portugal
2010

Como inovar: a minha empresa é o meu primeiro emprego
Jorge Vasconcellos e Sá
Vida Económica
2015

Alex Ferguson - My autobiography
Sir Alex Ferguson
Hodder & Stoughton
2013
(Bibliografia Opcional)

The Manager - Inside the minds of football's leaders
Mike Carson
Bloomsbury Publishing
2013
(Bibliografia Opcional)

Contagious - How to build word of mouth in the digital age
Jonah Berger
Simon & Schuster
2013
(Bibliografia Opcional)

The psychology of price - How to use price to increase demand, profit and customer satisfaction
Leigh Caldwell
Crimson Publishing
2012
(Bibliografia Opcional)

Getting to yes - Negotiating an agreement without giving in
Roger Fisher, William Ury
Random House Business Books
2012
(Bibliografia Opcional)