Bibliografia Detalhada
Drucker on carving success out of the crisis: what Peter Drucker would have told usJorge Vasconcellos e SáVida Económica2009Marketing, real people, real choices"Solomon, Marshall e StuartPearson Global Edition 8/E2015A bola não entra por acaso - o que o futebol tem a ensinar à gestão?Ferran Soriano (ex-vice presidente do Barcelona)Gestão Plus; Portugal2010Como inovar: a minha empresa é o meu primeiro empregoJorge Vasconcellos e SáVida Económica2015Alex Ferguson - My autobiographySir Alex FergusonHodder & Stoughton2013(Bibliografia Opcional)The Manager - Inside the minds of football's leadersMike CarsonBloomsbury Publishing2013(Bibliografia Opcional)Contagious - How to build word of mouth in the digital ageJonah BergerSimon & Schuster2013(Bibliografia Opcional)The psychology of price - How to use price to increase demand, profit and customer satisfactionLeigh CaldwellCrimson Publishing2012(Bibliografia Opcional)Getting to yes - Negotiating an agreement without giving inRoger Fisher, William UryRandom House Business Books2012(Bibliografia Opcional)