Bibliografia Detalhada

A bola não entra por acaso - o que o futebol tem a ensinar à gestão”
Ferran Soriano (ex-vice presidente do Barcelona)
Gestão Plus; Portugal
2010

“Marketing, real people, real choices"
Solomon, Marshall e Stuart
Pearson International Edition
2012

“Sports Marketing, a strategic perspective”
M. Shank
Pearson International Edition
2009

Sports marketing
Sam Fullerton
McGraw-Hill International Edition
2009

Customer specific marketing – The new power in retailing
Brian P. Woolf
Teal Books; EUA
1996

Customer specific marketing – The new power in retailing
Brian P. Woolf
Teal Books; EUA
1996

Drucker on carving success out of the crisis: what Peter Drucker would have told us
Jorge Vasconcellos e Sá
Vida Económica
2009