Bibliografia Detalhada
A bola não entra por acaso - o que o futebol tem a ensinar à gestão”Ferran Soriano (ex-vice presidente do Barcelona)Gestão Plus; Portugal2010“Marketing, real people, real choices"Solomon, Marshall e StuartPearson International Edition2012“Sports Marketing, a strategic perspective”M. ShankPearson International Edition2009Sports marketingSam FullertonMcGraw-Hill International Edition2009Customer specific marketing – The new power in retailingBrian P. WoolfTeal Books; EUA1996Customer specific marketing – The new power in retailingBrian P. WoolfTeal Books; EUA1996Drucker on carving success out of the crisis: what Peter Drucker would have told usJorge Vasconcellos e SáVida Económica2009