Bibliografia
Principal
- Wood, M. (2017) Essential Guide to Marketing Planning (4th ed). Harlow, United Kingdom: Pearson Education.
- Shank, M. D. & Lyberger, M.R. (2015) Sports Marketing: A Strategic Perspective, 5th ed., New York, USA: Routledge.
- Kotler, P. & Armstrong, G. (2021) Principles of Marketing, 17th ed. Essex, England: Prentice-Hall.