Bibliografia

Clow, K. and Baack, D. (2022) Integrated Advertising, Promotion and Marketing Communications Clow, K., & Baack, D. (2022), Integrated Advertising, Promotion and Marketing Communications, New Jersey: Prentice-Hall, 9th edition - Global edition.
Fill, C. & Turnbull, S. (2026) Marketing Communications, creative integrated and sustainable. Fill, C. and Turnbull, S. (2026). Marketing Communications, creative integrated and sustainable. Pearson, 10th edition.

Tuten, T. L. (2024) Social Media Marketing Tuten, T. L. (2024), Social Media Marketing. 5th ed. SAGE Publications.
Chaffey, D., Ellis-Chadwick, F., & Abed-Rabbo, M. (2025) Digital Marketing Chaffey, D., Ellis-Chadwick, F., and Abed-Rabbo, M. (2025). Digital Marketing. Person, 9th edition.
De Pelsmacker, P., Geuens, M., Van den Bergh, J., & Roose, G. (2025) Marketing Communications: A European Perspective De Pelsmacker, P., Geuens, M., Van den Bergh, J., and Roose, G. (2025). Marketing Communications: A European Perspective. Pearson, 8th edition.