Bibliografia

Principal

• Clow, K. and Baack, D. (2022) Integrated Advertising, Promotion and Marketing Communications Clow, K. and Baack, D. (2022), Integrated Advertising, Promotion and Marketing Communications, New Jersey: Prentice-Hall, 9th edition - Global edition.

Secundária

• Barker, M., Barker, D., Bormann, N., & Neher, K. (2016) Social Media Marketing: A Strategic Approach Barker, M., Barker, D., Bormann, N., & Neher, K. (2016), Social Media Marketing: A Strategic Approach, South- Western: Cengage Learning, 2nd edition.
• Tuten, T. L., & Solomon, M. R. (2018) Social Media Marketing Tuten, T. L., & Solomon, M. R. (2018) Social Media Marketing, New Jersey: Sage, 3rd edition.