Bibliografia Detalhada

Business Market Management: Understanding, Creating, and Delivering Value
Anderson, J., Narus, J., Narayandas, D.
3rd Ed., New Jersey: Prentice-Hall.
2009

Managing Business Relationships
Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I.
3rd Ed., London: John Wiley
2011