Bibliografia Detalhada

Business Market Management: Understanding, Creating, and Delivering Value
Anderson, J., Narus, J., Narayandas, D.
New Jersey: Prentice-Hall.(3rd Ed.)
2009

Managing Business Relationships
Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I.
London: John Wiley. (3rd Ed.)
2011
(Bibliografia Opcional)