Bibliografia Detalhada

Business Market Management: Understanding, Creating, and Delivering Value
Anderson, J., Narus, J., Narayandas, D.
Prentice-Hall: New Jersey
2009

Managing Business Relationships
Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I.
John Wiley: London
2011

The Business Marketing Course: Managing in Complex Nertworks
Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I.
John Wiley:London
2006
(Bibliografia Opcional)