Bibliografia Detalhada

Principles of Marketing
KOTLER, Philip e Armstrong, G.
13rd Edition, Prentice-Hall
2010

Marketing Research: An Applied Approach
MALHOTRA, Naresh e K., BIRKS, Davis
3rd Edition, Pearson Education
2008
(Bibliografia Opcional)

Return on Customer Creating Maximum Value for Your Scarcest Resource
PEPERS, D., ROGERS, M.
Cyan Books
2005
(Bibliografia Opcional)

Consumer Behavior
SOLOMON, M.
8th Edition, Prentice-Hall
2009
(Bibliografia Opcional)