Bibliografia Detalhada

Principles of Marketing, 12th Edition,
KOTLER, Philip e Armstrong, G.
Prentice-Hall
2008

Marketing Management, 12th Edition,
KOTLER, Philip e kELLER, Kevin, L.
Prentice-Hall
2005
(Bibliografia Opcional)

Consumer Behavior: Buying, Having, and Being, 6th Edition,
SOLOMON, M.
Prentice Hall
2004
(Bibliografia Opcional)

Marketing Research, An Applied Approach, 3rd Edition,
MALHOTRA, Naresh e K., BIRKS, Davis
Pearson Education
2008
(Bibliografia Opcional)