Bibliografia Detalhada

Principles of Marketing
KOTLER, Philip e Armstrong, G.
13rd Edition, Prentice-Hall
2010

Consumer Behavior
SOLOMON, M.
8th Edition, Prentice-Hall
2009
(Bibliografia Opcional)

Marketing Research: An Applied Approach
MALHOTRA, Naresh e K., BIRKS, Davis
3rd Edition, Pearson Education
2008
(Bibliografia Opcional)

Return on Customer Creating Maximum Value for Your Scarcest Resource
PEPERS, D., ROGERS, M.
Cyan Books
2005
(Bibliografia Opcional)