Bibliografia

Principal

• KOTLER, Philip e ARMSTRONG, Gary (2018) Principles of Marketing Global Edition, 17th Edition, Pearson.

Secundária

• ARMSTRONG, Gary, KOTLER, Philip, OPRESNIK, Marc O. (2017) Marketing: An Introduction 13th Global Edition, Pearson
• SOLOMON, Michael R. (2018) Consumer Behavior: Buying, Having and Being 12th Edition, Pearson Higher Education
• MALHOTRA, Naresh K. (2015) Essentials of Marketing Research: A Hands-On Orientation 1th Edition, Prentice Hall
• WOOD, Marian Burk (2014) The Marketing Plan Handbook 5th Edition, Pearson New International Edition.