Programa

Strategic Marketing

Licenciatura Bolonha em Management

Programa

Company Strategy and Building Customer Relationships - Strategic planning vs. marketing planning; - Marketing strategy; - Marketing plan. Market Analysis - Consumer markets; - Business markets; - Analysis of competition and competitive strategies. Marketing Strategy - Identification of market segments and targets selection; - Marketing strategy to differentiate and position the offer; - Marketing strategy for new products development; - Marketing strategy and the product life-cycle; - Internationalization and the global market; - Sustainable marketing: Social responsibility and ethics.