Bibliografia

Principal

• Hooley, Pierce, Nicoulaud (2008) Marketing Strategy and Competitive Positioning Pearson Education
• Fleisher, Bensoussan (2015) Business and Competitive Analysis - Effective Application of New and Classic Methods Pearson Educaion

Secundária

• Reed (2010) Strategic Marketing - Decision Making & Planning Cengage Learning
• Hitt, Ireland, Hoskisson (2019) Strategic Management - Competitiveness and Globalization Cengage Learning