Bibliografia

Principal

• Fleisher, Bensoussan (2015) Business and Competitive Analysis - Effective Application of New and Classic Methods Pearson Educaion
• Hooley, Pierce, Nicoulaud (2008) Marketing Strategy and Competitive Positioning Pearson Education

Secundária

• Hitt, Ireland, Hoskisson (2019) Strategic Management - Competitiveness and Globalization Cengage Learning
• Reed (2010) Strategic Marketing - Decision Making & Planning Cengage Learning