Bibliografia Detalhada
Marketing Strategy and Competitive Positioning (4th Ed.)Hooley, Piercy, NicoulaudPrentice Hall2008Business and Competitive Analysis - Effective Application of New and Classic Methods (2nd Ed.)Fleisher, BensoussanPearson Education2015Strategic Marketing - Decision Making & Planning (3rd Ed.)ReedCengage Learning2010(Bibliografia Opcional)The Management of Strategy - Concepts and Cases (12th Ed.)Ireland, Hoskisson, HittSouth-Western2018(Bibliografia Opcional)