Bibliografia Detalhada

The Management of Strategy - Concepts and Cases (10th Ed.)
Ireland, Hoskisson, Hitt
South-Western
2013
(Bibliografia Opcional)

Strategic Marketing - Decision Making & Planning (3rd Ed.)
Reed
Cengage Learning
2010
(Bibliografia Opcional)

Business and Competitive Analysis - Effective Application of New and Classic Methods (2nd Ed.)
Fleisher, Bensoussan
Pearson Education
2015

Marketing Strategy and Competitive Positioning (4th Ed.)
Hooley, Piercy, Nicoulaud
Prentice Hall
2008