Bibliografia Detalhada

Marketing Strategy and Competitive Positioning (4th Ed.)
Hooley, Piercy, Nicoulaud
Prentice Hall
2008

Business and Competitive Analysis - Effective Application of New and Classic Methods
Fleisher, Bensoussan
FT Press/Pearson Education
2007

Strategic Marketing – Decision Making & Planning (3rd Ed.)
Reed
Cengage Learning
2010
(Bibliografia Opcional)

The Management of Strategy - Concepts and Cases (10th Ed.)
Ireland, Hoskisson, Hitt
South-Western
2013
(Bibliografia Opcional)