Bibliografia Detalhada

Marketing Strategy and Competitive Positioning (4th Ed.)
Hooley, Piercy, Nicoulaud
Pearson Education
2008

Business and Competitive Analysis - Effective Application of New and Classic Methods
Fleisher, Bensoussan
Pearson Education
2007

Strategic Marketing Problems - Cases and Comments (11th Ed.)
Kerin, Peterson
Pearson Education
2007
(Bibliografia Opcional)

The Management of Strategy - Concepts and Cases (10th Ed.) Ireland, Hoskisson, Hitt South-Western 2008
Ireland, Hoskisson, Hitt
South-Western Cengage Learning
2013
(Bibliografia Opcional)