Bibliografia Detalhada

Marketing Strategy & Competitive Positioning (4th Ed.)
Hooley, Piercy, Nicoulaud
Pearson Education
2008

Business and Competitive Analysis - Effective Application of New and Classic Methods
Fleisher, Bensoussan
Pearson Education
2007

Strategic Marketing Problems - Cases and Comments (11th Ed.)
Kerin, Peterson
Pearson Education
2007
(Bibliografia Opcional)

Strategic Management - Competitiveness & Globalization
Volberda, Morgan, Reinmoeller, Hitt, Ireland, Hoskisson
South-Western Cengage Learning
2011
(Bibliografia Opcional)