Bibliografia Detalhada
Marketing Strategy & Competitive Positioning (4th Ed.)Hooley, Piercy, NicoulaudPearson Education2008Business and Competitive Analysis - Effective Application of New and Classic MethodsFleisher, BensoussanPearson Education2007Strategic Marketing Problems - Cases and Comments (11th Ed.)Kerin, PetersonPearson Education2007(Bibliografia Opcional)Strategic Management - Competitiveness & GlobalizationVolberda, Morgan, Reinmoeller, Hitt, Ireland, HoskissonSouth-Western Cengage Learning2011(Bibliografia Opcional)