Bibliografia Detalhada

The Management of Strategy - Concepts and Cases (8th Ed.)
Ireland, Hoskisson, Hitt
South-Western
2008
(Bibliografia Opcional)

Strategic Marketing Problems - Cases and Comments (11th Ed.)
Kerin, Peterson
Pearson Education
2007
(Bibliografia Opcional)

Business and Competitive Analysis - Effective Application of New and Classic Methods
Fleisher, Bensoussan
Pearson Education
2007

Marketing Strategy and Competitive Positioning (4th Ed.)
Hooley, Piercy, Nicoulaud
Pearson Education
2008