Bibliografia Detalhada
Business Market Management: Understanding, Creating, and Delivering ValueAnderson, J., Narus, J., Narayandas, D.
3rd Ed., Prentice-Hall: New Jersey.
2009
Managing Business Relationships
Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I.
3rd Ed., London: John Wiley.
2011