Bibliografia Detalhada
Marketing Management: Analysis, Planning, Implementation and Control.Kotler, Philip; Keller, Kevin Lane.Prentice Hall, Mill. Ed. 12, New Jersey.2006Techno-Ready MarketingParasuraman, A. & Colby; Charles L.Free Press, USA,2001Innovation Management and New Product DevelopmentTrott, Paul.Prentice Hall / Financial Times, Essex, England, 4 th edition,2008.2008The company: A short history of a revolutionary idea.Micklethwait, John & Wooldrigde, Adrian.— *Micklethwait, John & Wooldrigde, Adrian, The company: A short history of a revolutionary idea, W&N, New York2003.A Economia da Estratégia; Bookman.Besanko, D.; Dramore, D.; Shanley, M.; Schaefer.Bookman, 3ª Ed.; Porto Alegre.2006.(Bibliografia Opcional)Innovation and Entrepeneurship.Bessant, J. ; Tidd, J.Willey, Sussex.2007(Bibliografia Opcional)Strategic Management of Technology and Innovation.Burgelman, Robert A.; Maidique, Modesto A.; Whellwright, Steven C.McGraw Hill Intrenational, NY.2001(Bibliografia Opcional)O Paradoxo da Inovação Empresarial: A necessidade de certeza num mundo imprevisível.Fonseca, José Manuel.Metáfora, Lisboa.1998.(Bibliografia Opcional)O Processo da Estratégia.Mintzberg, Henry; Lampel, Joseph; Quinn, James Brian; Choshal, Sumantra.Bookman, 4ª Ed.; Porto Alegre.2006(Bibliografia Opcional)