Bibliografia Detalhada

Marketing Management: Analysis, Planning, Implementation and Control.
Kotler, Philip; Keller, Kevin Lane.
Prentice Hall, Mill. Ed. 12, New Jersey.
2006

Techno-Ready Marketing
Parasuraman, A. & Colby; Charles L.
Free Press, USA,
2001

Innovation Management and New Product Development
Trott, Paul.
Prentice Hall / Financial Times, Essex, England, 4 th edition,2008.
2008

The company: A short history of a revolutionary idea.
Micklethwait, John & Wooldrigde, Adrian.
— *Micklethwait, John & Wooldrigde, Adrian, The company: A short history of a revolutionary idea, W&N, New York
2003.

A Economia da Estratégia; Bookman.
Besanko, D.; Dramore, D.; Shanley, M.; Schaefer.
Bookman, 3ª Ed.; Porto Alegre.
2006.
(Bibliografia Opcional)

Innovation and Entrepeneurship.
Bessant, J. ; Tidd, J.
Willey, Sussex.
2007
(Bibliografia Opcional)

Strategic Management of Technology and Innovation.
Burgelman, Robert A.; Maidique, Modesto A.; Whellwright, Steven C.
McGraw Hill Intrenational, NY.
2001
(Bibliografia Opcional)

O Paradoxo da Inovação Empresarial: A necessidade de certeza num mundo imprevisível.
Fonseca, José Manuel.
Metáfora, Lisboa.
1998.
(Bibliografia Opcional)

O Processo da Estratégia.
Mintzberg, Henry; Lampel, Joseph; Quinn, James Brian; Choshal, Sumantra.
Bookman, 4ª Ed.; Porto Alegre.
2006
(Bibliografia Opcional)