Bibliografia Detalhada

Criar Modelos de Negócio
Osterwalder, A., Pigneur, Y., Smith, A. + 470
Lisboa: Dom Quixote
2011
(Bibliografia Opcional)

Marketing for Entrepreneurs – Concepts and applications for new ventures
Crane, F. G.
California: Sage
2013

Entrepreneurial Marketing
Nijssen, E. J.
1st edition, New York: Routledge
2014