Bibliografia Detalhada

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Green, M. C. & Keegan, W. J. (2020). Global Marketing. Global Edition, 10th Edition, Pearson.
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Ilhéu, F. (2009). Estratégia de Marketing Internacional. Coimbra: Edições Almedina.
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(Bibliografia Opcional)

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Hollensen, S. (2020). Global Marketing. 8th Edition, Pearson Higher Education.
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(Bibliografia Opcional)

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Solberg, C. A. (2018). International Marketing: Strategy Development and Implementation. 1st Edition, Routledge.
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(Bibliografia Opcional)

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Czinkota, M., Ronkainen, I., & Zvobgo, G. (2011). International Marketing. United Kingdom: Cengage Learning.
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(Bibliografia Opcional)