Bibliografia

Principal

• Green, M. C. & Keegan, W. J. (2020) Global Marketing Global Edition, 10th Edition, Pearson.

Secundária

• Ilhéu, F. (2009) Estratégia de Marketing Internacional Coimbra: Edições Almedina.
• Czinkota, M., Ronkainen, I., & Zvobgo, G. (2011) International Marketing United Kingdom: Cengage Learning.
• Solberg, C. A. (2018) International Marketing: Strategy Development and Implementation 1st Edition, Routledge
• Hollensen, S. (2020) Global Marketing 8th Edition, Pearson Higher Education.