Bibliografia Detalhada

International Marketing Strategy, 3rd edition.
Doole, I. & Lowe, R.
Thomson Learning, London
2001

Global Marketing Management, 6th edition.
Keegan, W. J.
Prentice Hall International, London.
1999

International Marketing, 6th edition.
Terpstra, V. & Sarathy, R.
Dryden Press, Forth Worth.
1994

International Business, 6th edition.
Czincota, M., Ronkainen, I. & Moffett, M.
South-Western, United Kingdom.
2002
(Bibliografia Opcional)

Principles of Global Marketing.
Keegan W. & Green, M.
Prentice Hall International, London.
1997
(Bibliografia Opcional)

International Market Entry and Development: Strategies and management.
Young, S. et al
Harvester Wheatsheaf, Prentice Hall.
1989
(Bibliografia Opcional)