Global market-entry strategies (T8, T9) (5/13)

14 Março 2018, 12:00 • JOSÉ AUGUSTO DE JESUS FELÍCIO

T8 - Importing, exporting, and sourcing

4.1- Importing

4.2- Exporting

4.3- Sourcing

 

 

 

Caso 7-2: Cosmetics giants

 

 

 

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Segmentation, targeting, and positioning (T7) (4/13)

12 Março 2018, 09:00 • JOSÉ AUGUSTO DE JESUS FELÍCIO

T7 - Segmentation, targeting , and positioning

7.1- Segmentação do mercado global

7.2- Selecção dos mercados-alvo

7.3- Estratégias e posicionamento cultural

 

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Segmentation, targeting, and positioning (T7) (4/13)

7 Março 2018, 12:00 • JOSÉ AUGUSTO DE JESUS FELÍCIO

T7 - Segmentation, targeting , and positioning

7.1- Segmentação do mercado global

7.2- Selecção dos mercados-alvo

7.3- Estratégias e posicionamento cultural

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Social, cultural, political, and legal environment (T4, T5)

5 Março 2018, 09:00 • JOSÉ AUGUSTO DE JESUS FELÍCIO

T4 - Social and cultural environment

T5 - Political and legal environment

 

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Social, cultural, political, and legal environment (T4, T5)

28 Fevereiro 2018, 12:00 • JOSÉ AUGUSTO DE JESUS FELÍCIO

T4 - Social and cultural environment

T5 - Political and legal environment

 

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