Class # 5

24 Abril 2023, 09:00 • Sandra Oliveira

Products, Services, and Brands (Chapter 8)

Marketing Channels (Chapter 12)

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Class # 4

21 Abril 2023, 09:00 • Sandra Oliveira

Creating Competitive Advantage (Chapter 18)

Marketing Strategy – Segmentation, Targeting, Positioning (Chapter 7)

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Class # 3

20 Abril 2023, 09:00 • Sandra Oliveira

Consumer Markets and Buyer Behavior (Chapter 5)

Business Markets and Business Buyer Behavior (Chapter 6)

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Class # 2

19 Abril 2023, 09:00 • Sandra Oliveira

Analyzing the Marketing Environment. (Chapter 3)

Managing Marketing Information (Chapter 4)

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Class #1

17 Abril 2023, 09:00 • Sandra Oliveira

Program

Marketing: Creating Customer Value and Engagement (Chapter 1)

Company and Marketing Strategy (Chapter 2)

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