Sumários

Developing new market offerings

5 Dezembro 2023, 09:30 • José Veríssimo

Developing new market offerings

Marketing Spotlight:
- Saphora
- Starbucks

Building Strong Brands

28 Novembro 2023, 09:30 • José Veríssimo

Building Strong Brands

Markeitng Spotlight:
- Gucci
- First Direct

Crafting the brand proposition and positioning

21 Novembro 2023, 09:30 • José Veríssimo

Crafting the brand proposition and positioning

Marketing Spotlight:
- Chase Sapphire
- Dove & Axe

Identifying market segments and targeting

17 Novembro 2023, 14:30 • José Veríssimo

Identifying market segments and targeting

Marketing Spotlight:
- Mayo Clinic
- Intuit

Analysing Consumer Markets

7 Novembro 2023, 09:30 • José Veríssimo

Analysing Consumer Markets

Marketing Spotlight Presentations:
- Disney
- Nike